DTH is defined as the reception of satellite programmes with a personal dish in an individual home.
DTH does not compete with CAS. Cable TV and DTH are two methods of delivery of television content. CAS is integral to both the systems in delivering pay channels.
Cable TV is through cable networks and DTH is wireless, reaching direct to the consumer through a small dish and a set-top box. Although the government has ensured that free-to-air channels on cable are delivered to the consumer without a set-top box, DTH signals cannot be received without the set-top box.
India currently has 6 major DTH service providers and a total of over 5 million subscriber households.
Dish TV(a ZEE TV subsidiary)
South India Media Giant Sun Network owned 'Sundirect DTH
Reliance owned BIG TV
Bharti Airtel's DTH Service 'Airtel Digital TV
DD Direct Plus
Next in the lineup is Indian white goods giant Videocon's DTH service (Brand name 'Videocon D2H'), is lined up to be launched within F/Y 2008-2009.
dishtv is India’s first direct to home entertainment service that has digitalized Indian entertainment to bring to your home the best in television viewing through the latest in digital technology. It not only broadcasts high quality programmes straight from the satellite to your home, but also gives you absolute and complete control of what you watch and pay for. It is almost like having your own satellite up in the sky.
With dishtv you can unleash the true potential of your high-end television set and complete your TV viewing experience with true DVD quality. If you are a connoisseur of good sound then make sure you experience true stereophonic sound effects, which only dishtv can bring to your home.
dishtv takes television viewing to the next level as it supports various futuristic features like Electronic Programme Guide, Parental Lock, Capacity up to 400 channels, Games, Interactive TV, Movie on Demand etc.
dishtv also brings you exclusive National and International channels for the first time in India! You can enjoy all of these never-seen -before channels in uninterrupted viewing without any transmission cuts.
Brought to you by a Zee Network Enterprise, dishtv has changed the face of the Indian television home, bringing it at par with the global entertainment industry.
Tata Sky is a DTH satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0°E.
It is a joint venture between the Tata Group, that owns 80% and STAR TV that owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 140 channels and some interactive ones.
The company uses the Sky brand owned by British Sky Broadcasting.
In October 2008, Tata Sky announced launching of PVR service Tata Sky+ which allowed 45 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers.
In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 70%.
STAR’s parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia.
Packages and Services
Since its launch, Tata Sky has served different consumer segments by offering a variety of packages based on their requirements. To provide flexibility, Tata Sky allows consumer to select the Base packages as well as Add-On packages as per your requirement. You can also choose from a variety of Annual and Semi-Annual packages.Channel Packages
Actve Services Actve Mall: Allows you to shop online. Avail of attractive prices on all products.
Actve Wizkids: Designed for preschoolers, Actve Wizkids is an educational, yet entertaining television based service aimed at continuing a child’s learning process at home through a host of fun-filled games covering Maths, the English language and GK.
Actve Stories: A television based audio visual story book that children can read and listen to at their own pace. Aimed at children of 2-7 years, the service features new stories from the likes of Panchatantra, Jataka tales and Hitopadesh and Indian mythology. The stories can be enjoyed in error and accent free voiceovers in English, Hindi, Marathi, Tamil, Telugu, Bengali and Marathi.
Actve Learning: Aimed at children in the age group of 7-12 years, Actve Learning uses interactive quizzes on Science, Mathematics, and General Knowledge to enhance children’s knowledge as well as prepare them for competitive examinations. The questions are based on the syllabus of classes 1-5 in ICSC / IGCSC / CBSE and other state board schools.
Actve Topper: An interactive service that provides you with revision tests and key learnings for chapters taught in Maths and Science in classes 9-12.
Actve Games: This service allows you to choose from six interactive games on your TV that can be played with the Tata Sky remote.
Actve Darshan: This service allows you to get 24x7 darshan of Shirdi Sai Baba, Mumbai’s SiddiVinayak, ISKCON and Kashi Vishwanath on your television, throughout the day.
Actve Sports: This service allows you to watch cricket the way you want with exclusive features like choice of commentary language, highlights on-demand and player statistics. Actve Sports is available on select events only.
Actve Matrimony: This service allows you to get free access to 1000 new profiles every week on Actve Matrimony on your TV, at the press of the button. The listings on Actve Matrimony are sourced on an opt-in basis from premium members of BharatMatrimony.com
Actve Cooking: On Actve Cooking you can get your favourite recipe when you want at the press of a button. The service features four new and easy-to-cook recipes daily, from master chefs across the country along with handy kitchen tips.
Actve Astrology: This service offers daily astrology predictions, at the press of a button.
Actve STAR News: This service allows you to control how and when you want to watch the news.
Showcase: This service allows you to watch the latest blockbusters in original prints, with a single ad-break from the comfort of your home. Showcase events can be ordered once and enjoyed multiple times through the day.
Tata Sky+ is a premium set-top box that used the breakthrough Personal Video Recorder technology that allows you to record up to 45 hours of live TV. Tata Sky+ gives you the power to record one programme while watching another, pause a live telecast and even rewind a TV programme that you are watching.
The "SUN Direct", DTH service from the South Indian Media Giant, SUN Network, started on 7 December 2007. The Initial rollout was only in its home land "Tamil Nadu", where they face all hurdles. they were able to launch the product in all over south and has more 2 million subscribers in south India making it the largest and most popular DTH service provider in south India. Kicking off its drive to achieve a pan-India presence, Sun Direct TV Pvt Ltd launched its services in Gujarat, Jammu & Kashmir, Haryana, Punjab, and Himachal Pradesh. Uttar Pradesh, Madhya Pradesh, Bihar and other states of Hindi speaking belt would be targeted in the other phases of expansion.
Sun Direct - India's youngest and most exciting state of the art DTH Company. It is the fastest growing DTH company in India. It predicts to cross 2 million subscribers within this year end.
Sun Direct uses the latest MPEG-4 based technology to increase broadcast capacity. Sun Direct confirms to provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct will be supported by Irdeto's conditional access solution to manage content and revenues in the satellite broadcasting venture.
Sun Direct selected Oracle based on its convergent multi-service capabilities and proven real-time scalability allowing it to consolidate billing operations, enable powerful new service offerings and improve visibility into customer information across services.
Sun Direct is also ready to offer High Definition Television (HDTV) and it is currently aggregating HDTV content. The DTH service provider hopes to come out with HDTV over next few months.
Reliance BIG TV is a DTH satellite television provider in India,using MPEG-4 digital compression technology, transmitting using MEASAT-4 91.5°East. It is the 5th DTH service launched in India.
DTH service was launched back in 2004 by launch of Dish TV by Essel Group's Zee Entertainment Enterprises. Later on public broadcaster Doordarshan launched its free to air DTH named DD Direct+ . In 2006 Tata teleservices in collaboration with British Sky Broadcasting, a subsidiary of News Corporation started a service named Tata Sky. In 2007 the war of DTH heated up when 2 telecom giants Airtel and Reliance Communications along with a strong south indian media group Sun TV and Electronics company Videocon declared to launch their DTH services.
The south indian DTH service mostly providing South Indian Channels SUN DIRECT was launched in mid 2008 which provides service in South Indian States and Reliance ADAG launched their DTH service on 19th August 2008. Later on Airtel launched its services as Airtel Digital Tv on 9th October 2008. Videocon is yet to launch its service.
Reliance BIG TV limited is a part of Reliance Communications Ltd. a susidiary of Reliance Anil Dhirubhai Ambani Group founded By Late Dhirubhai Ambani, the indian business tycoon and owned by his son Anil Ambani. BIG TV started operation from 19th August 2008 with a slogan "TV ho Toh BIG Ho". It currently offers close to 200 channels  and many interactive ones, 32 cinema halls (i.e Pay Per View Cinema Channels) as well as many Radio channels. The company plans to increase the Channels in near future to 400 and bring HD technology. It is the first pan india DTH provider providing mpeg-4 technology. There are also plans to introduce services like i-Stock, i-News and other interactive services in the future.
Airtel Digital TV is a DTH satellite television service in India, using MPEG-4 digital compression with DVB-S2 technology, transmitting using INSAT 4CR 74°East. It is the 6th DTH service launched in India.
Airtel digital TV is a part of Bharti Telemedia Ltd a susidiary of Bharti Airtel Limited owned by Sunil Mittal the Indian telecom giant who brought mobile Services to India Through the largest mobile service Provider Of India Airtel . Airtel digital TV Started operation from 9th October 2008 with a slogan "Come Home To The Magic". It currently offers close to 150 channels  and many interactive ones as well as WorldSpace Satellite Radio channels. The company plans to increase the Channels in near future.It shows many interactive channels and plans to bring internet on DTH by using Airtel Live,..It is the second pan India dth provider providing mpeg-4 technology.
Airtel digital TV started its ad campaign with a teaser ad See you at home Soon without any other info.It's advantage was taken by big tv which later on showed similar ad giving a name to it as big tv's Ad with a slogan Ho Toh Big Ho. Later on Airtel hired many brand ambassadors including A R Rahman, Saif Ali Khan, Kareena Kapoor, Vidya Balan, Madhavan, Zaheer Khan, Gautam Gambhir. Its Advertisement also included noted television personalities including Ranvijay, Raju Srivastav, and Sudha Chandran.
D Direct+ is a free Direct to Home (DTH) service that provides satellite television and audio programming to households and businesses in the Indian subcontinent. Owned by parent company Doordarshan, DD Direct Plus was launched on December 16, 2004.
It competes with cable television and other DTH Service providers such as Dish TV, Tata Sky, Sun Direct, Airtel digital TV and Big TV throughout India.
The total capacity for DD Direct+ is 59 television (Still 2 channels is Empty) and 21 radio channels. The spelling, spacing and capitalisation of channel names are as found on http://www.ddinews.gov.in/DTH unless an explicit reference is given otherwise.
Doordarshan, the national broadcaster in India, at present has a network of more than 1400 transmitters spread throughout the country and its signals are available to about 90% (DD1) and 43% (DD-News) population of country. The prime duty of any national public service broadcaster is to make the programmes of national importance available to all its people and nationals. It was estimated that the coverage of remaining 10 % population with terrestrial (single channel) broadcast would cost enormously. Besides that, setting up of terrestrial transmitters in the uncovered areas would have taken a number of years (10 to 15 years). Also, operation of terrestrial transmission would have required a huge manpower (a few thousand persons).
With the fast developments taking place in Satellite Broadcasting, it is but natural that Doordarshan has also come up with an alternative to get the required reach with an alternate technology option “Ku-band broadcasting” which is envisaged for the coverage of remaining population. This is a much cheaper and economical option as compared to the coverage through Terrestrial transmitters.
Ku-band transmission will provide coverage in all uncovered areas including remote, border, tribal, hilly and inaccessible areas in one go within a short time. With this coverage, the national broadcaster proposes to meet its obligation of covering the whole nation and its people not only with national channels, but also make available popular Doordarshan and some other free-to-air channels on its platform. In order to meet its obligations, it has also been decided that 10,000 receive systems (Dish and Set Top Box) would be provided free of cost at public institutions like Anganwadis, Schools, Public Health Centres, Panchayats, Youth Clubs, Cooperative Societies etc. in the uncovered areas. It may be pertinent to mention here that incidentally Doordarshan would be starting DTH service with Ku band broadcasting as not only uncovered areas are covered with its commencement, but also the whole country gets multi-channel service in one stroke. The signal will be available at each home directly without the use of any cable etc. and one will be able to receive the programmes with the help of a small Receive segment. This platform has been named as DD DIRECT+
Presently the DD DIRECT+ is envisaged to telecast 50 free-to-air TV channels (containing both Doordarshan and private channels) Satellite Earth Station for uplink of signals has been setup at Delhi. Honorable Prime Minister of India inaugurated the service on 16/12/2004. The high power Ku-band transponders of Indian Satellite INSAT-4B at 93.5º E are being used for hosting the DD DIRECT+ services.