India’s largest public broadcaster Prasar Bharati is set to e-auction slots for carriage of channels on its Direct-to- Home (DTH) platform DD Direct Plus. Doordarshan is one of the largest broadcasting organizations in the world in terms of infrastructure of 66 studios and 1415 transmitters. Doordarshan provides coverage to about 92 per cent of India’s population, spread over 81 per cent of the geographical area. Prasar Bharati will be selling 20 slots on DD Direct Plus now and it is planning to sell another 150 slots by this November. Prasar Bharatis aims to sell about 370 slots by the end of this fiscal year.
The base price for the auction is set at Rs 1.5 crore. All these auctions will be valid for a year. Doordarshans approximate earning would be Rs 550 crores in revenue from the auctions. 150 crores from this earning will go towards meeting the operational costs. The remaining would be utilized for creating programming content and to expand DD directs reach. DD Direct Plus has the capacity to carry 59 channels. Prasar Bharati has set a target to bring on another 350 channels on the platform by the end of the financial year. The ministry has earmarked an investment of Rs 200 crore in capital expenditure in 2011-12 to build infrastructure. Doordarshan can generate around Rs 400 crore in revenue every year by auctioning slots on DD Direct Plus.
The ministry has earmarked an investment of Rs 200 crore in capital expenditure in 2011-12 to build infrastructure. Doordarshan can generate around Rs 400 crore in revenue every year by auctioning slots on DD Direct Plus. Several small and free-to-air broadcasters have evinced interest in DD Direct Plus to carry their channels because it has a satellite footprint all over the country.
Several small and free-to-air broadcasters have shown interest in DD Direct Plus to carry their channels because it has a satellite footprint all over the country. The minimum reserve price on DD Direct is a third of what is paid for carriage of a single channel to DTH operators by companies. DD Direct Plus reach is among the best in the country. We have already received a positive response from over 35 players to buys slots on DD. DD Direct Plus has a subscriber base of around nine million. The DTH operator’s reach is second largest after Dish TV, which has a gross subscriber base of 10.9 million.
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Shivanand Nabar
Guest Blogger
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