Metro cities like Mumbai, Delhi, Kolkata and Chennai in which there’s been a smooth move by the government from 1st July 2012, that all viewers should get a Digital Cable set top box. The Cable Digitalization DTH (Direct to Home) will need a set top box to receive any channel at an affordable cost.
The Cable Digitalization DTH (Direct to Home) will need a set top box to receive any channel at an affordable cost. With the complete Digitalization of TV industry the viewers will be able to access to the variety and broad choice of channels and better viewing quality. Digitalization has transformed the system of the entire Indian TV industry which will be profitable for the companies and beneficial for the viewers.
Seeing the less response by the people switching to the Digital Cable set top box the Government has extended the date to switch to the set top boxes till October or November. This shows that the ground is yet not ready to accept or switch to the new system, which disappoints the Broadcasters.
Leading Digital players such as Videocon d2h, Tata sky, Dish TV, Airtel will be also widely beneficial with this CABLE TV, subscribers switch to any BIG DTH connection to get the best service. As the competition grows there will a clear perspective in the viewer’s mind about the DTH services and its benefits. So considering this no DTH service will remain unnoticed. Hence, the Digital companies will work more on getting in the new packages and offer for the requirement of the customer. Since the bill as passed by Government, the DTH companies will try an attract the customer to use a Digital DTH services then Cable connection.
The Question is are the Indian consumer ready to consume niche service of the Broadcasters? Since the service has been introduced to use the DTH boxes many consumer switched to this service and as the improvement is seen in the growing use of the DTH boxes consumer prefer it more. So this is something which people choose to use and not and recommended. They Demand for it.
Digitization is indeed a very progressive move that will give consumers abundant choice, high quality content and make the industry grow. Nonetheless, the entire exercise will prove to be a win win situation for all the companies and worth using for the consumers. Looking forward to see India stepping ahead with the Digitization there’s a scope to move a strong way ahead.