India’s biggest Dth service provider Dish Tv has launched its Conditional Access Module (CAM) device. With this unique Conditional Access Module CAM Dish TV Subscribers can now switch to Dish TV’s feed of Television Channels with a set top box of any other DTH service providers.
The CAM device has been launched in the selected key markets. The price of this device would be just Rs 990. The CAM device will be bundled with an annual subscription. The annual subscription would include 95 channels and services. TRAI mandates interoperability in the DTH licencing norms and it is obligatory for all operators to offer interoperable set top boxes . Dish Tv are the first Direct to home Service ( DTH ) provider to launch the country’s first CAM device that will be a momentous landmark in the Indian DTH chapter
According to Trai’s regulations, all set-top boxes sold by DTH service providers should be CAM-compliant. The cost of a new DTH connection starts at about Rs 1,500 which includes a set top box, dish antenna and content subscription at times. This New CAM device will mean that now DTH subscribers can view multiple DTH services in just one Set Top Box. The DTH industry has been contending the issue of interoperability as different DTH service providers use different broadcast technology formats like MPEG2 and MPEG4.
‘Dish Freedom’, the CAM device, has to be inserted into the card port on all BIS-compliant set top boxes with a CI slot (as is mandated by TRAI). The device works on all kinds of DTH platforms, including MPEG2 and MPEG4, it added. About 20 per cent of the 33 million DTH subscribers in the country are estimated to be inactive. This is a substantial dormant market segment that we will target as our customer base for ‘Dish Freedom. Being the only player offering CAM services, Dish TV aim to add the inactive base in metros and smaller cities to its over 11 million strong family, he added. India has over 35 million DTH users, of which about 3-5 million are inactive, according to industry experts. There are currently seven DTH players — Dish TV, Tata Sky, Sun Direct, DD Direct, Videocon D2H, Airtel digital and , Reliance digital TV.
Shivanand Nabar
Guest Blogger
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