India will become the largest DTH (direct-to-home) market in the world, by the year of 2012, overtaking the United States, according to a recent study.
DTH subscribers will climb from a net installed base to reach 45 million by 2014 and 58 million by 2020, according to the report published by Media Partners Asia (MPA).
By 2009, 15 percent of India’s pay-TV homes had at least one set-top box. This will grow to 38 percent by 2014 and almost 50 percent by 2020 with HDTV gaining more traction after 2010, driven by DTH satellite networks.
Digital cable will grow up to 17 million subscribers by 2014 and 29 million by 2020 while cable broadband, a key driver of future cable sector profits, will grow from 875,000 homes in 2010 to three million by 2014.
The DTH market will merge from six to four platforms within three to five years, and estimate four will be making money at the EBITDA (Earnings before Interest, Taxes, Depreciation, and Amortization) level by FYE March 2013. The major risk to growth assumption is regulation, which continues to commodities and destroys industry value.
The report say’s that the pay-TV subscribers will grow from 105 million in 2009 to 149 million by 2014 and 173 million by 2020. That means pay-TV access will grow from 78 percent in 2009 to more than 90 percent in the long-term. Cable will retain 70 percent market share by 2014, falling to 64 percent by 2020, while DTH will scale up to almost 35 percent share in the long-term.
Total pay-TV subscription revenues will grow at an average annual rate of 14 percent over the next five years and 10 percent over the next decade.
Related posts: