For the people out there who are unaware about YouTube, it is a video sharing website founded by 3 ex PayPal employees (Chad Hurley, Steven Chen and Jawed Karim) in the year of 2005. It is said that Jawed Karim had missed some dinner party and denied that it had occurred. So Steven Chen had come up with the idea of YouTube, where you can share and upload your videos.
YouTube is a platform where you can share and upload your videos, listen to your favorite music, learn how to cook, repair thing, upgrade your device, education related videos and much more to explore.
When we talk about videos, it’s not just only about uploading and sharing even broadcasting and live streaming comes into play, yes this was the major step towards success was taken by YouTube.
In March 2010, YouTube started free live video streaming of INDIAN PREMIER LEAGUE, one of the major sporting events. This live broadcasting was introduced for people or the cricket followers who was unable to access TV or for working class, so that they don’t miss the live action. This strategy really worked for YouTube and it was loved by the people.
London Olympics, 27th July till 12th August 2012, It will be the biggest sports event of this 2012 year and millions of people will be watching Live Stream Online all over the world on their television sets or satellite direct TV. But sometimes it is not possible for everyone to have access to the television. So for watching this world’s mega event you do not need to worry about it. There are few ways to watch the London Olympics 2012 live stream online. London Olympics 2012 being aired live on YouTube and they have created the whole new channel for sports and Olympic followers. This concept of live broadcasting directly from the venue to the end user not only helped YouTube to gain more traffic and popularity but also in itself it is creating its brand awareness amongst the people. They have also done the live streaming the opening ceremony of the London Olympics 2012.
The level of promotion and branding has gone to a new level, which is effective from consumer aspect as well as YouTube. But you don’t need to worry much about that, you just have to cheer your country and your countrymen who participated in the competition.