They say the only thing that remains constant is change. That is what we are experiencing in the telecom world. First the telecom operators were behind bundling the voice calls to their subscribers after it was the messaging arena where there was a craze for Sms packs then came GPRS revolution. And now the Telecom operators are behind the tab market. Indias two top telecom operators have already launched their brand of tabs.
Bharti Airtel India’s leading telecom operator has launched its tab Called Beetel Magiq which is priced at about Rs 8,990 and Reliance the third telecom operator has launched its Reliance Tab as well at Rs 12,999. Both these tabs are on Android. The main aim of the telecom operators is not to sell their Tabs but instead to make use of their Data plans. In fact these telecom companies may be selling the Tabs at just no or very low profit. The prices if these tabs are kept so low to get more customers to the Tab market. Currently the Tabs are bought not by all the people in India mainly because if the price of tabs which is above 30,000 in most of the cases. The new price slashes in these tabs might mean that more and more pepole would buy android enabled tabs.
India had 852 million mobile subscribers at the end of June, according to the Telecom Regulatory Authority of India. At the price at which the devices are being offered, they will certainly appeal to middle-class and even lower middle-class consumers.
The Beetel tablet, called the Beetel Magiq, supports 3G and Wi-Fi, and also voice calls. It comes with 8GB memory, which is expandable to 16GB, and runs Android 2.2 on an unidentified 1 GHz processor. It will also be sold through other service providers, the spokesman said. Beetel is having the product manufactured in an undisclosed location abroad to take advantage of economies of scale. The product was designed by Beetel in tandem with Huawei Technologies. Reliance’s 7-inch Android tablet supports both 3G and Wi-Fi, and is priced at 13,000 rupees. The operator is bundling the device with its 3G data plans. The Android tablets from Reliance and Beetel will compete with netbooks at the low-end and the more expensive tablets like the iPad from Apple at the high end, Bhatia said.
Shivanand Nabar
Guest Blogger
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