World Cup fever with DTH (Direct to Home)

DTH (Direct to Home)

The DTH industry has increased a lot in the past year or so and it will continue to do so. The DTH (Direct to Home) industry has reached a magical figure of 29 million subscribers. The world cup fever is one and there are a lot of providers that are launching new offers to suit the customer’s needs and so that he enjoys the world cup to its fullest.  Indian DTH industry has added over 13 million subscribers in 2010 itself.

Ajai Puri, CEO, DTH services, Bharti Airtel said that “The year 2010 delivered phenomenal growth for the Indian DTH industry, which would get further ignited by the cricket World Cup season. The event would bridge the gap between India and US subscriber base because generally, cricket frenzy creates soaring demand for high definition and digital viewing”.

For new entrants like Videocon d2h, DTH World Cup is the best event for promotion purposes. “We will be using the event as an opportunity to promote our product in a big way,” said Saurabh Dhoot, director, Videocon Group. “Looking at the list of events pending for the next year, the Indian DTH market will add over 15 million subscribers pushing the subscriber base to over 45 million.”

There are a lot of service providers who will try to bring their best possible DTH offers so that they can attract maximum viewers. At Aaj ki deals you can compare the best possible DTH provider with the best offer that suits customer. provides you with the best possible deals from all the providers and also with the best possible customer service.

The DTH industry is going to get crazy this Feb-March. Dish TV has increased transponders capacity by more than 50% to boost the capacity of its standard definition channel to over 320 and high-definition channel to over 30. Dish TV claims that it will be higher than any competing DTH operator. “The event holds lots of promises for us and we see high average revenue per user capacities. A noticeable shift from CRT screens to LCDs or LEDs will take place and the industry may get the remaining million subscribers,” said Salil Kapoor, chief operating officer, Dish TV

Airtel is also planning a lot of commercials and other advertisements to boost it sales and also launching other offers and plans. Tata Sky is increasing the number of broadcasting channels, which now is about 280 channels.

Value added services are the thing to be looked upon many of the competitors will try to give the best possible VAS.  With the world cup in Feb-March which in Asia and followed by the IPL-4 there industry is going to go crazy and a lot of new records will be created. To Compare DTH Packages in India, users can log on to and find a more better picture of what DTH services have to offer to match their needs.

DTH, DTH India, Airtel DTH.